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1. To sell the highest quality natural and organic products available
          100% natural, totally free from additives, preservatives.
          most award winning olive oils in the world, most awarded Greek olives and sauces in the world.
          all major international certifications and accreditations to the highest level.

2. To satisfy and delight our customers
          through authentic great tasting products, as also proven by our numerous awards and prizes (4 in 2011, 11 in 2010, 17 in 2008-09, 22 in 2001-07).
          through innovation, retroinnovation = oxymelo an ancient Greek recipe but also research and state of the art technology ,our olive snack pack.
          through prompt and understanding service.
 
3. To support team member happiness and excellence
          ensuring ethical working practices, SMETA (Sedex Members Ethical Trade Audit) Best Practice Accreditation by Bureau Veritas
          providing a safe and rewarding environment at a time of economic crisis.
          encouraging personal development.

4. To care about our community & our environment
          1st carbon neutral olive oil in the world, 1st carbon neutral consumer product in Greece.
          1st Carbon Neutral Olives in the world.
          1st olive oil range in the world to calculate its water footprint.
          supporting culture, the Vranas Museum – Olive press in Lesvos, monument with great historical & sentimental value.
          supporting humanitarian causes such as the “Chefs for Humanity”.
 
5. To create wealth through profits & growth: sustainability
          fast growing, leading Greek brand internationally, as per Nielsen data
          providing good news and a glimmer of hope in the modern Greek “economic” crisis  

6. To create ongoing partnerships
          1st time in Greece, to create joint venture with an agricultural cooperative, to ensure high reward to farmers producing top quality by sharing added value/ profit. Named by Greek Prime Minister as case study on excellence.
          long term stable relationships with our suppliers and trading partners.
          fair reward to our associates and suppliers, one common price list for all our trading partners internationally irrespective of size.
 
7. To Innovate in pursuit of excellence
          anticipating and leading the way, introducing new authentically Greek experiences, without compromising our values to commercial success.
          investing in research & development, developing traditional knowledge, creating new products – new ways to offer traditional products.
          as recognition to Gaea’s overall work in promoting real excellence in the olive oil world, Aris, Gaea’s founder & C.E.O. was proclaimed visiting Academic at “Academia dei Georgofili”, the oldest Agricultural University in Europe, Florence Italy.
 
8. To Promote consumer health - wellness through healthy eating education
          8 out of 10 studies on the Mediterranean diet proclaim the Greek Med diet, as the healthiest diet in the world.
          cooking schools, Omega 3 and cooperation with Chefs & nutritionists.
          teamed up with famous Greek American Chef Cat Cora to familiarize the American consumer with the Greek Mediterranean diet.