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  -GOALS & VALUES
Strategy: The corporate strategy is to promote and sell in the international markets and Greece a Portfolio of authentic Greek Mediterranean products consisting of both innovative value added recipes and traditional ingredients / commodities that can be produced efficiently and with high quality in "Gaea's" facilities. The product portfolio has been designed to provide the essential ingredients and products for promoting Greek meze as the authentic Greek Mediterranean lifestyle and cultural culinary experience.


Objectives: to bring new impulse to the Mediterranean foods category to upgrade the choice of products available to the consumers, to generate real value in the category and to offer to the consumers the chance to experience the meze-Greek Mediterranean lifestyle cultural culinary experience.

Goals, values, Product USP :

  • The company's values are:
    Total quality, integrity, market leadership in our niche segment, environmentally friendly, focused on people development.
  • The values that form the basis of our marketing concept and product portfolio are:
    Natural, healthy, innovative, qualitative, authentic and gourmet.
  • Unique Selling Proposition (USP):
    Authentic, healthy, sociable Greek Mediterranean food (meze).

Our understanding and implementation in practice of our values:

Natural: to sell only high quality natural food products free from any preservatives and artificial ingredients such as flavourings, colourings, taste enhances etc.

  • DOP products, Products of Certified Quality and Authenticity
  • Organic products
  • Integrated Crop Management

Healthy: to promote a healthy lifestyle based on the most ancient and healthy Mediterranean cuisine:

  • Of 12,000 men in seven countries studied in 1960 by Dr. Anchel Keys of Harvard University,the least likely to develop heart disease lived on the island of Crete - Greece
  • "Les miracles du regime Cretois" by Serge Renault, director of the French Institute of Health and Medical Research, 1980 showed the same spectacular results
  • Olive Oil and breast cancer, Chicago University 2005

Innovative: to create innovative products from authentic, traditional and time honored recipes

-Gaea's discovery trip to Greece leads your trip to Greece every time you consume "Gaea" products.
-Awards for products and design

Gourmet: to offer refined exceptional and authentic products that will satisfy the most demanding connoisseurs.

  • Greek Salad topping and Kalamata Confit
  • Greek Pasta Sauces

Quality: Products of Certified Quality (DOP, organic etc.) produced with gentle production processes observing the most stringent and internationally accredited quality and hygiene standards.

  • Accreditations
  • Traceability
  • DOP
  • Personal Training
  • Stable relationship with farmers

Environmental friendly: to broadcast a strong environmental message " we love mother earth"

  • natural resources - non - depletion policy on wild products
  • recycling policy
  • products of Integrated Crop Management and Organic farming

Greek Mediterranean lifestyle: meze the authentic Greek culinary, cultural experience

  • Greece is culture
  • Greece is the most ancient Mediterranean country
  • Greek lifestyle, outgoing and happy, healthy
  • Greece is fun living and a long life.

Ethical: to offer true value for money products. To apply non-discriminatory policies towards our employees and suppliers on sex, race or culture. Focused on people development and employee participation in the corporate affairs. Assisting local communities and applying Corporate Social Responsibility Principles

For more information on our values and policies please write us: info@gaea.gr


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